JUSTIN LANIGAN

MANAGING DIRECTOR 

Justin has a proven track record developing innovative marketing, sales and service processes for B2B and high-value B2C solutions. His approach focuses on identifying and unlocking areas of opportunity throughout the customer journey, from how you generate leads, to how your offering is positioned, sold and delivered.

Justin believes companies that sell complex solutions must compete on the customer experience itself. By weaving together best-practice processes with insightful and relevant content, forward-thinking organisations can influence their customers at every stage of their journey.

After beginning his career as New Zealand's youngest practicing real estate agent, Justin moved into the corporate world as a target-destroying sales executive with APN selling complex outdoor advertising solutions.

In 2007, he began his first digital marketing company, 123 Online with his good friend and LavaBox co-founder, John McLean. The company still runs today, and has delivered over 2,000 websites and digital marketing projects for small kiwi businesses with a highly-systemised sales, marketing and production process built on the Salesforce CRM platform.

After experiencing the transformation that occurs when effective digital marketing and CRM technology come into contact with well-crafted business processes, John and Justin founded LavaBox to help other aspirational businesses craft and execute their customer journey on the cloud. 

When Justin's not busy running LavaBox, he's clearing his mind on a silent meditation retreat, or clearing his bank account planning his next travel adventure with his wife, Deepika. 

Feel free to get in touch with Justin to explore ways to deliver excellence at scale across marketing, sales and service in your organsation. Initial consultations are no-obligation.